Although I didn’t know Herr Kupfer (Mr Copper who spent a lifetime designing and constructing the interior of Loftus Hall Berlin before it took that name) when it came to the logo I wanted to make sure to tip my hat to him. I had uncovered and preserved as much of his delicate woodwork as I could and appreciated his attention to detail and his craft.
The building itself was hidden from street view and surrounded by forest. It was spooky at the best of times. The logo needed something Blair Witch meets Granny’s doily. I wasn’t sure how I could also work in a subtle acknowledgment to Herr Kupfer.
Until I saw the macrostructure of continuously cast copper.
The eerily splintered circular logo became a representation of that. An image the Blair Witch could make with twigs and hang from a tree and that Granny could knit and pop a teapot on.
Thanks Mr. Copper.